Director of Marketing & Sales
Company: Confidential
Job Title: Director of Marketing & Sales
Location: Chicago (remote office)
Reports To: COO
Type: W2, Full-Time
Compensation: $120k OTE
Job Summary:
We are seeking a highly skilled and experienced Director of Marketing & Sales to lead our marketing and admissions teams and develop strategic marketing plans for our organization. The Director of Marketing & Sales will be responsible for creating and executing marketing initiatives to drive brand awareness, new student acquisition, and revenue growth. This role requires a creative, results-driven individual with exceptional leadership skills, an analytical mindset, and a passion for marketing. This is your opportunity to take a successful startup to the next level!
Responsibilities:
- Lead and execute all marketing strategy, messaging, promotions, and attribution analysis for our student enrollment cycle
- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Optimize lead scoring and thoughtful funnel analysis
- Develop a comprehensive marketing plan and budget
- This is a "player-coach" role – one must be able to both plan and execute all marketing initiatives
- Developing strategies for email, social media, blog/website, and lead magnets while also producing other impactful content marketing
- Identify new marketing channels to reach untapped audiences
- Lead the Admissions team to ensure strong alignment between sales and marketing while optimizing the sales efforts with existing Admissions team resources
- Spearhead "Enterprise" sales efforts by selling and marketing to organizations that may be interested in sending groups of students through our program
- Optimize the website while actively tracking data and testing for improvements
- Conduct competitive analyses, gather customer intelligence, and stay up to date on market trends to inform strategy
- Provide input on new product development and curriculum optimization opportunities based on market trends
- Provide strategic support for practitioner and alumni communications in collaboration with the Alumni Relations Director
Qualifications:
- A Bachelor's degree in Marketing, Communications, or a related field is preferred
- The candidate should have at least 7 years of experience in digital marketing, with a minimum of 3 years in a leadership role.
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Intimate knowledge of PPC, SEO, SEM, email, social media, and display advertising
- Must have past experience preparing marketing plans, managing budgets, and allocating resources to achieve maximum enrollment rates
- The ideal candidate will possess exemplary technology skills. Candidates must be comfortable with a variety of workplace technologies, including, but not limited to, Google Workspace, Hubspot, Slack, Zoom, WordPress, etc.
- Must be a self-starter and self-learner
- The candidate should have experience in developing and executing digital marketing campaigns across various channels, such as email marketing, social media, and paid advertising
- The candidate should be highly analytical and proficient in using data to inform marketing strategies and optimize campaign performance
- Strong communication and interpersonal skills are essential for effectively collaborating with cross-functional teams
About Recruiting Firm, Riderflex
Riderflex is a global recruiting and consulting firm. Our core purpose is to help create dynamic work environments for clients and candidates. We specialize in three core competencies: recruiting, consulting, and candidate services. Our recruiting process includes vetting candidates through video interviews by current C-Level executives with over 30 years of experience. We recruit for all industries and functions, from the C-Suite to Manager level, nationwide. Riderflex brings your leadership to the next level with consulting services, including Human Resources, Marketing, IT, Sales, Finance, and Operations.
Follow our company page on LinkedIn, so you never miss an update or current job opportunities!
https://www.linkedin.com/company/riderflex-recruiting/
Listen to the Riderflex Podcast - Career Advice and Job Interviewing Tips