Digital Marketing Coordinator

Location: Denver, CO (On-site)

Employment Type: Full-Time

About the Role

We are seeking a proactive and detail-oriented Digital Marketing Coordinator to join our team. This role is pivotal in managing our online presence, with a strong emphasis on website management, search engine optimization (SEO), and supporting various marketing initiatives. The ideal candidate will have hands-on experience with WordPress, a solid understanding of SEO best practices, and the ability to contribute to broader marketing strategies.

Key Responsibilities

• Website Management: Maintain and update the company website using WordPress, ensuring content is current, accurate, and optimized for user experience.
• SEO Optimization: Implement on-page and off-page SEO strategies to improve organic search rankings and drive website traffic.
• Content Creation: Collaborate with the marketing team to develop engaging content for web pages, blogs, and other digital platforms.
• Analytics and Reporting: Monitor website performance using tools like Google Analytics and Google Search Console; provide regular reports with actionable insights.
• Email Marketing: Assist in the creation and distribution of email campaigns, newsletters, and other promotional materials.
• Social Media Support: Coordinate with the social media team to ensure consistent messaging across all platforms.
• Market Research: Conduct research on industry trends, competitor activities, and customer preferences to inform marketing strategies.
• Collaboration: Work closely with cross-functional teams to support marketing campaigns and initiatives.

Qualifications

• Education: Bachelor's degree in Marketing, Communications, or a related field.
• Experience: 2+ years of experience in digital marketing, with a focus on website management and SEO.
• Technical Skills:
   
  • Proficiency in WordPress, including theme and plugin management.
  • Strong understanding of SEO principles and best practices.
  • Familiarity with Google Analytics, Google Search Console, and other SEO tools.
  • Basic knowledge of HTML/CSS is a plus.
     
• Soft Skills:
   
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.
  • Ability to manage multiple projects and meet deadlines.
  • Attention to detail and a commitment to quality.

By applying for this position, you consent to receive future communications from Riderflex about open positions and other relevant updates. You may unsubscribe from these communications at any time.